Marketing Embedded Messages

Marketing embeds are powerful psychological techniques that turn seemingly negative statements into positive marketing messages. They work by subtly implanting desirable ideas in the consumer's mind.

What are marketing embeds?

• Hidden marketing messages that consumers receive without consciously recognizing them
• A way to turn potential negatives into powerful selling points
• Psychological triggers that plant ideas in consumers' minds
• Messages that work even when the reader doesn't consciously process them

Famous examples of marketing embeds

• Viagra warning: "If you get an erection lasting longer than four hours, call a physician immediately"

  • Appears to be a standard medical warning
  • Actually plants the idea of impressive sexual performance
  • Makes potential customers think "I'd be happy with four minutes!"
  • Turns a medical disclaimer into a powerful selling point

• Perfume ad: "New perfume does not contain illegal sexual stimulants"

  • Uses curiosity and implied benefits
  • Makes readers wonder if it contains legal stimulants
  • Creates intrigue about what's actually in the product
  • Combines social proof, curiosity, and implied benefits

• Infomercial call-to-action: "Operators are standing by"

  • Creates urgency and availability
  • Implies popularity and readiness to serve

How to create effective marketing embeds

• Turn product negatives into positives

  • Example: Joe Sugarman's air purifier with an ugly coil - reframed as "the coil that removes toxins"
  • Example: Doctor saying "swelling and extreme pain means it's working" for stem cell treatment

• Use psychological triggers:

  • Social proof
  • Curiosity
  • Drama/stakes
  • Implied benefits
  • Risk removal

• Create adaptable frameworks that can work across industries

  • Craig's taco stand example: "New restaurant owner swears on her oath his tacos do not contain an illegal addictive stimulant"