PostPilot's $60K to $10M
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A story about how Drew acquired PostPilot, a direct mail automation company, and grew it significantly.
"Drew used to buy software companies - he bought Design in Public, Karma Loop, and owned Auto Anything, which was an auto parts store. His whole playbook was buying ecom companies and improving their email lists and marketing.
One thing that worked really well was sending customers direct mail and flyers, but it was a painstaking process. So he bought this company called PostPilot for $60,000. PostPilot plugs into Shopify, WooCommerce, and other popular platforms. It's a done-for-you service that helps design and send pamphlets to customers, email subscribers, and potential customers.
His thesis was: if you have an email list of 100,000 people but 90,000 won't open the email, how do you reach them? Send them mail. They created a process using people's addresses or using email and phone data to find where people live. They can track if someone eventually bought something through their mail, making it an ROI-positive marketing channel.
He bought the company in 2018 for $60,000, and now it's making well over $60 a day. Their last public update showed they crossed $10 million a year in revenue about 18 months ago, and it's growing like a weed. He sends amazing investor updates - like one where him and his partner dressed like Stepbrothers."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.