IQ Test Revenue Model
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Shaan proposes creating a B2C IQ test platform where people pay to see their scores, leveraging people's natural desire to know their intelligence level.
Key Points:
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Core Product:
- Create a new IQ test platform
- Make it B2C focused (direct to consumers)
- Monetize through paid score reveals
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Market Psychology:
- Leverages natural human desire to know their IQ
- People want to seem like they have high IQ
- Taps into curiosity about intelligence levels
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Business Model:
- Free test taking
- Pay to see results
- Simple monetization strategy
The idea is presented as a straightforward way to capitalize on people's inherent interest in measuring and comparing their intelligence, with a clear path to monetization through paid score reveals.
42:35 - 43:09
Full video: 01:12:19SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.