IQ Test Revenue Model

Shaan proposes creating a B2C IQ test platform where people pay to see their scores, leveraging people's natural desire to know their intelligence level.

Key Points:

  • Core Product:

    • Create a new IQ test platform
    • Make it B2C focused (direct to consumers)
    • Monetize through paid score reveals
  • Market Psychology:

    • Leverages natural human desire to know their IQ
    • People want to seem like they have high IQ
    • Taps into curiosity about intelligence levels
  • Business Model:

    • Free test taking
    • Pay to see results
    • Simple monetization strategy

The idea is presented as a straightforward way to capitalize on people's inherent interest in measuring and comparing their intelligence, with a clear path to monetization through paid score reveals.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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