Clean Tank, Healthy Fish

A metaphor for modern health problems: treating symptoms vs addressing root causes, illustrated through a fish tank analogy.

The Fish Tank Metaphor

  • When fish get sick in a tank, two approaches exist:
    • Drug the fish (treating symptoms)
    • Clean the tank (addressing root cause)
  • Modern healthcare system primarily focuses on "drugging the fish"
    • $4.3 trillion industry promotes medication as primary solution
    • ~60% of people have taken pharmaceuticals in last 12 months

The Modern Health Crisis

  • People are increasingly getting sicker
    • Rising rates of chronic disease
    • Increasing obesity rates
    • Widespread health issues

Root Cause Approach

  • Focus on environmental factors
    • Clean living spaces
    • Better air quality
    • Reduced toxins in living environment
  • Focus on food quality
    • Better sourcing
    • Higher quality meat
    • Clean eating habits

Why This Matters

  • Current system isn't solving underlying problems
  • Need to shift focus from treatment to prevention
  • Address environmental and lifestyle factors first
  • Look for root causes rather than quick fixes

Business Opportunity

  • Massive market potential in addressing root causes
  • Growing awareness of environmental health impacts
  • Increasing demand for clean living solutions
  • Opportunity to build businesses focused on prevention rather than treatment
JM

Justin Mares

Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.

Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.

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