Water AIDA Sales Letter
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Sam Parr shares how to use the AIDA (Attention, Interest, Desire, Action) copywriting framework through an example about convincing a teenager to drink water.
"Here's an example that my friend Neville uses that I love. If I'm going to try and convince a 15-year-old guy to drink more water, I could say 'drink more water, it's healthy for you' OR...
[Attention] Have you ever seen those guys with huge muscles at the gym carrying around gallons of water in their hand? They use those milk containers to carry water.
[Interest/Desire] They're doing that because if you drink a gallon of water a day, the likelihood that your muscles will grow by 30% more than had you not drink water. The reason that happens is because water has these molecules in them that helps oxygen travel through your blood, and oxygen is needed to build up your muscles. When that oxygen goes to your muscles they grow 30% faster.
[Action] If you want to build big muscles and be healthier than before, you need to drink about a gallon of water a day per 100 pounds of body weight.
Now that was just a silly example - none of that's true, but you get the point."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.