Gender True Crime Perspectives
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True crime content has massive appeal and continues to generate successful media businesses despite seeming saturated.
True Crime Audience Demographics
- Predominantly female audience (approximately 80% women)
- Sam Parr describes himself as "me and a hundred million women" who enjoy true crime
- Different gender perspectives on consumption:
- Women listen from perspective of "how would I get away" or escape dangerous situations
- Men listen from perspective of "how would I get away with this" or commit the crime
True Crime Business Success Stories
- Parcast: Network of 16 true crime shows sold to Spotify for ~$100M ($50M cash, $50M earn-out)
- Law and Crime: Media company covering true crime and court cases, acquired for over $100M
- My Favorite Murder: Popular "true crime comedy podcast" with dedicated fanbase
- Hunt a Killer: Board game subscription service doing tens of millions in annual revenue
Content Opportunities in True Crime
- Humor is underrepresented in true crime space
- "There's nobody funny in true crime so if you're even moderately funny you're the funniest true crime podcast"
- My Favorite Murder successfully combines comedy with true crime
- True Romance: Combining true crime with romance novel appeal
- Killer Couples: Content about "lovebirds who go out and commit murder"
- Games and interactive experiences:
- Board games like Hunt a Killer showing strong commercial success
- Potential for true crime card games or cooperative mystery games
- Partnerships between true crime podcasts and game developers
Current True Crime Content Trends
- High engagement with celebrity cases (P. Diddy mentioned as "a gift from god" for true crime content)
- Law and Crime Network on YouTube covering high-profile cases
- True crime podcasts popular for activities like running despite slow pacing
- Opportunity for more energetic true crime content for workouts
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.