Biological Fertility Crisis

Justin Mares discusses the current fertility crisis and its impact on modern families, highlighting how biological fertility challenges are significantly affecting birth rates and family planning.

• Current Fertility Crisis:

  • IVF and assisted reproductive technologies growing 7-8% annually
  • IVF costs $20-30,000 and is highly invasive
  • Almost everyone trying to have kids faces some fertility challenges

• Birth Rate Impact:

  • 70% of birth rate decline comes from families having 1-2 kids instead of 3-4
  • Not that people don't want kids, they're having fewer
  • Even 6-12 month delays in conception significantly impact total children per family

• Contributing Factors:

  • Average age of first-time mothers increased from 21 in the 1970s to nearly 30 now
  • Environmental factors affecting male fertility
    • Heat exposure (like saunas) affecting sperm count
    • Lifestyle choices impacting fertility

• Potential Solutions:

  • Lifestyle-based interventions before trying IVF
  • Monthly subscription model ($100s vs $20-30k for IVF)
  • Combination of:
    • Peptides and supplements
    • Environmental reviews
    • Lifestyle modifications
    • Hormone level management (like progesterone for women)

• Market Opportunity:

  • Search interest for "IVF clinic near me" has dramatically increased since 2018
  • Growing demand for pre-IVF interventions
  • Need for less invasive, more affordable solutions