No-Screen Time Products

Sean Frank discusses the success of "The Wubbles," a crocheting product company that capitalizes on the growing "no screen time" trend, and suggests similar business opportunities in this space.

The Wubbles Success Story:

• Crocheting product where people make little characters
• Target audience: young people or parents with kids seeking less screen time
• Grew from $10M to approximately $150M in revenue in two years
• No capital raised, founded by a husband and wife team in North Carolina
• Started when the founder was buying crochet guides on Etsy, then made her own
• Includes educational components and character licensing

Emerging Trends to Capitalize On:

• No Screen Time Movement:

  • Products that reduce digital device usage
  • Examples: Legos, crocheting kits, physical tactical toys
  • Opportunity to reimagine products like fidget spinners as "focus tools"
  • Products that connect families and encourage education

• Anti-Microplastics:

  • Glass bottles and containers
  • Plastic-free products (e.g., "a backpack with no plastic in it")
  • Paper packaging instead of plastic

• Other Emerging Health Trends:

  • Colostrum (described as "early boob milk")
  • Raw honey (especially from New Zealand)
  • Creatine (mentioned as one of "the two biggest ones for the next two or three years")
  • Pilates (having a "massive resurgence" while yoga is trending downward)

Business Strategy Advice:

• For beginners: Start with services to learn how to make money online
• Find fast-emerging trends and capitalize on them
• Look for trends in your own life if you're starting with limited resources
• For more experienced entrepreneurs: Follow trendsetters on platforms like TikTok or visit places like Erewhon in LA