Physical-Digital Marketing Hybrid

Chief is a community-based business focused on senior executive women, combining physical and digital elements to create a premium professional network. The model leverages company sponsorship and a vetted membership approach to drive growth and engagement.

Core Business Model:

• Membership costs $5,000-8,000 annually
• Companies typically sponsor their executives' memberships
• Close to 15,000 members with a 60,000 person waitlist
• Revenue estimated between $60-100M annually

Key Components:

• Core Groups:

  • Groups of 10 executives meeting monthly
  • Facilitated by executive coaches
  • Focused on peer support and leadership development

• Physical-Digital Hybrid:

  • Started with physical clubhouses in 3 cities
  • Shifted to primarily virtual during pandemic
  • Uses physical spaces to establish brand presence
  • Digital platform enables broader reach and engagement

• Community Platform:

  • Started on Slack, moved to proprietary platform
  • Built-in utilities drive regular engagement
  • Features include hiring resources, professional networking
  • Monthly core meetings create consistent touchpoints

• Brand Strategy:

  • Intentionally minimal social media presence
  • Focus on being "vetted" rather than "exclusive"
  • Limited public presence creates natural FOMO
  • Positions as premium alternative to traditional women's professional networks

• Revenue Model:

  • B2C2B approach: Members secure company sponsorship
  • High renewal rates due to company investment
  • Expanding direct company relationships
  • Focused on senior executive level (VP and above)