Jocko's Good Reframe

A mindset shift technique popularized by Jocko Willink that involves reframing negative situations as positive opportunities.

Core Concept

  • Replace negative reactions with "Good" to reframe challenges as opportunities
  • Works by rewiring your response to inconveniences and setbacks
  • Initially feels almost sarcastic but becomes genuine with practice

Examples of the "Good" Reframe

  • Shin splints? "Good" - Time to keep running
  • Uber didn't show up? "Good" - Opportunity for a hike
  • Lost money? "Good" - Time to earn more
  • Physical pain? "Good" - Chance to get tougher

Why It Works

  • Shifts mindset from victim to opportunity seeker
  • Transforms negative energy into motivation
  • Creates actionable responses to setbacks
  • Builds mental toughness through perspective shifts

Implementation Notes

  • May seem extreme or comedic at first
  • Requires consistent practice to internalize
  • Actually works despite seeming overly simplistic
  • Helps maintain positive momentum during challenges

The key is converting what initially feels like sarcastic positivity into genuine opportunity recognition through consistent practice.

36:03 - 38:04
Full video: 59:55
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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