Jocko's Good Reframe
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A mindset shift technique popularized by Jocko Willink that involves reframing negative situations as positive opportunities.
Core Concept
- Replace negative reactions with "Good" to reframe challenges as opportunities
- Works by rewiring your response to inconveniences and setbacks
- Initially feels almost sarcastic but becomes genuine with practice
Examples of the "Good" Reframe
- Shin splints? "Good" - Time to keep running
- Uber didn't show up? "Good" - Opportunity for a hike
- Lost money? "Good" - Time to earn more
- Physical pain? "Good" - Chance to get tougher
Why It Works
- Shifts mindset from victim to opportunity seeker
- Transforms negative energy into motivation
- Creates actionable responses to setbacks
- Builds mental toughness through perspective shifts
Implementation Notes
- May seem extreme or comedic at first
- Requires consistent practice to internalize
- Actually works despite seeming overly simplistic
- Helps maintain positive momentum during challenges
The key is converting what initially feels like sarcastic positivity into genuine opportunity recognition through consistent practice.
36:03 - 38:04
Full video: 59:55SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.