Content Triangle Priority

A framework for successful content creation and monetization that prioritizes audience value while balancing business needs and brand partnerships.

Core Triangle Framework

• Audience sits at top of triangle as highest priority
• Business (team/operations) on bottom left
• Brand partnerships on bottom right
• When triangle is flipped/priorities change, the model breaks down

Content Creation Strategy

• Focus on authenticity and relatability over perfection
• Share real mistakes and learning moments
• Create characters/personas for recurring content
  • Example: "Tornado Mom" who always cleans/fixes things
  • Helps audience remember and relate to content
• Film content in actual living spaces vs staged sets
• Balance professional polish with authentic moments

Monetization Approach

• Split revenue between brand deals and affiliate marketing
• Use affiliate links (like LTK) to share genuine purchases
• Only partner with brands that provide unique value
• Negotiate exclusive promo codes for audience
• Build long-term relationships with key brand partners
• Focus on serving audience vs just making money

Brand Partnership Guidelines

• Must provide real value to audience
• Need exclusive deals/codes when possible
• Test products personally before promoting
• Be selective with partnerships
• Share honest product feedback/reviews
• Consider long-term audience trust over short-term profits

Key Success Factors

• Consistent authentic content
• Strong audience relationships
• Selective brand partnerships
• Balance of monetization streams
• Focus on audience value first
• Clear character development
• Real-life content vs perfectly staged

The framework emphasizes that maintaining audience trust through authentic content and selective partnerships leads to sustainable business growth.