Viral Acquisition Offers
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Sam discusses using outrageous acquisition offers as a marketing strategy to generate publicity and backlinks, inspired by Brian Davis's $7 billion offer for the Washington Commanders NFL team.
Key Points:
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Strategy Overview:
- Make ridiculous acquisition offers for high-profile assets (companies, sports teams, etc.)
- Get covered by news sites due to the outrageous nature of the offer
- Generate backlinks and publicity from media coverage
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Example Case: Brian Davis's NFL Team Offer
- Offered $7 billion for Washington Commanders
- Promised $1 billion in 24 hours, remaining $6 billion in 7 days
- Generated significant media coverage and links from news sites
- Got attention for potentially being first Black NFL team owner
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Marketing Benefits:
- Gets name in news cycle
- Generates backlinks from major news sites
- Creates viral discussion
- Low barrier to entry - just needs to make an offer
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Key Insight:
- Doesn't require actual money or intent to purchase
- News sites often don't verify ability to pay
- Works because media focuses on the story potential rather than verification
- Can be used as a quick way to get backlinks for SEO
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.