Corporate Course Branding

Miss Excel built a multi-million dollar business creating viral social media content around Microsoft Office tutorials, particularly Excel, and monetizing through online courses and corporate training.

Key Points:

• Content Strategy:

  • Creates snackable, high-energy TikTok/Instagram content teaching Excel tricks
  • Uses paid promotion to amplify already viral content
  • Diversifies across platforms (TikTok, Instagram Reels, YouTube)
  • Gets early access to new Microsoft features

• Revenue Streams:

  • Individual online courses
  • Corporate training packages
  • Custom branded versions for large companies (e.g., Target)
  • Webinars called "high energy excel parties"

• Business Model:

  • Works 15 hours per week (except during course creation)
  • Minimal overhead:
    • One overseas virtual assistant ($500/month est.)
    • Thinkific platform ($97/month)
    • Video editor
  • Total expenses under $2,000/month
  • Currently making 6-figures monthly

• Growth Strategy:

  • Expanding beyond Excel to full Microsoft Suite
  • Partnership with Microsoft for product launches
  • Hired performance marketing agency
  • Building corporate client base through webinar conversions

• Current Performance:

  • Making single-digit millions annually
  • Some $100k+ sales days during promotions
  • Goal: Reaching $1M per month in revenue
  • Projected potential: $25M-100M annual revenue