Tech-Enabled Legal Platform
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Atrium is a tech-enabled law firm that combines traditional legal services with technology to provide more efficient, transparent, and predictably priced legal services for startups.
Core Solution:
- Fixed pricing model instead of variable billing
- Technology platform to streamline legal work
- Focus on startups as initial customer base
- Combination of legal expertise and tech innovation
Key Problems Solved:
- Unpredictable legal billing ("russian roulette" pricing)
- Variable response times for different priority matters
- Inconsistent quality due to manual processes
- Lack of transparency in legal processes
Implementation Strategy:
- Hired top legal talent from prestigious firms
- Started with experienced partners to establish credibility
- Built team of attorneys from top Silicon Valley firms
- Added value beyond legal services
- Offered fundraising advice and pitch feedback
- Created "Atrium Scale" bootcamp for founders
- Used additional services as lead generation
Results:
- Processed over $500M in new primary financings
- Grew to 240+ clients across the country
- Scaled from 4 to 80 people in first year
- Successfully convinced startups to trust a new legal services provider
Business Model:
- Target startups with growth potential
- Focus on efficiency through technology
- Build long-term relationships as clients grow
- Combine traditional legal expertise with modern tech solutions
01:04 - 02:29
Full video: 13:15JK
Justin Kan
Co-founded Justin.tv in 2007, which evolved into Twitch. Pioneered live streaming and innovative monetization models for content creators. Sold Twitch to Amazon for $970 million in 2014, establishing it as the world's largest video game streaming platform.