Tech-Enabled Legal Platform

Atrium is a tech-enabled law firm that combines traditional legal services with technology to provide more efficient, transparent, and predictably priced legal services for startups.

Core Solution:

  • Fixed pricing model instead of variable billing
  • Technology platform to streamline legal work
  • Focus on startups as initial customer base
  • Combination of legal expertise and tech innovation

Key Problems Solved:

  • Unpredictable legal billing ("russian roulette" pricing)
  • Variable response times for different priority matters
  • Inconsistent quality due to manual processes
  • Lack of transparency in legal processes

Implementation Strategy:

  • Hired top legal talent from prestigious firms
    • Started with experienced partners to establish credibility
    • Built team of attorneys from top Silicon Valley firms
  • Added value beyond legal services
    • Offered fundraising advice and pitch feedback
    • Created "Atrium Scale" bootcamp for founders
    • Used additional services as lead generation

Results:

  • Processed over $500M in new primary financings
  • Grew to 240+ clients across the country
  • Scaled from 4 to 80 people in first year
  • Successfully convinced startups to trust a new legal services provider

Business Model:

  • Target startups with growth potential
  • Focus on efficiency through technology
  • Build long-term relationships as clients grow
  • Combine traditional legal expertise with modern tech solutions
01:04 - 02:29
Full video: 13:15
JK

Justin Kan

Co-founded Justin.tv in 2007, which evolved into Twitch. Pioneered live streaming and innovative monetization models for content creators. Sold Twitch to Amazon for $970 million in 2014, establishing it as the world's largest video game streaming platform.