Search Trends Market Analysis

A framework for identifying business opportunities by analyzing rapid growth in search trends over a 5-6 year period, exemplified through the IVF market case study.

The One-Chart Business Framework

• Look for dramatic increases in search volume over a compressed timeframe (5-6 years)
• Focus on searches that indicate clear consumer intent (e.g., "IVF clinic near me")
• Identify trends that are growing faster than their historical pattern would suggest
• Search for opportunities where the growth curve is steeper than expected for the industry

IVF Market Case Study

• Search volume for "IVF clinic near me" showed dramatic growth from 2018-2023
  • Increased from baseline to 75/100 on search volume scale
  • Reached 100/100 within a 6-year window
  • Growth pattern was unexpectedly steep for healthcare industry

Market Opportunity Indicators

• Current solutions are expensive ($20-30k for IVF)
• Solutions are invasive or difficult for consumers
• Clear pain point exists (fertility issues increasing)
• Growing market (7-8% annual growth in assisted reproductive technologies)

Business Model Response

• Create intermediate solution before expensive options
• Focus on lifestyle interventions
  • Monthly subscription model ($100s vs $1000s)
  • 3-6 month program structure
  • Combine multiple intervention types
    • Peptides
    • Supplements
    • Environmental reviews
    • Lifestyle modifications

Validation Example (Calibrate Case Study)

• Achieved $100M+ revenue in first 2 years
• Combined prescription medication with lifestyle interventions
• Created structured program with clear end goal
• Secured insurance coverage by promising better long-term outcomes

This framework helps identify markets where rapid consumer interest growth indicates significant business opportunities, particularly where existing solutions are expensive or suboptimal.