Nonviolent Communication Strategy

A framework for effective communication based on Emmett Shear's (Twitch CEO) leadership style and his use of nonviolent communication to get things done while avoiding defensive reactions.

Core Communication Frameworks

• What-Why-So What Structure

  • What happened/what are we doing
  • Why it happened/why we're doing it
  • So what are we going to do about it/what do you need from me

• Four Ways to Frame Any Communication

  1. FYI - "I'm doing this, just keeping you in the loop"
  2. Approval Seeking - "I plan to do this, do you approve?"
  3. Decision Support - "Help me think through A vs B"
  4. Status Update - "Here's what happened with what we discussed"

Leadership Communication Principles

• Focus on getting to truth, not being right

  • Uses Socratic method of questioning
  • Breaks down arguments piece by piece
  • Examines assumptions systematically

• Self-Awareness in Communication

  • Acknowledges personal communication flaws
  • Actively works on improving EQ skills
  • Seeks feedback and coaching
  • Shows zero defensiveness when receiving feedback

• Meeting Communication Style

  • Uses Amazon's 6-page memo system
  • Everyone reads silently first
  • Focuses on getting to core issues quickly
  • Simplifies complex topics into key questions

Results of This Approach

• Tighter, more efficient communication
• Less wasted time in meetings
• Reduced defensive reactions
• Better alignment on decisions
• Clear expectations for all parties
• More time for meaningful discussion