Domain Misspelling Protection

A strategy for protecting digital brand presence by purchasing domain variations, demonstrated through egg cartons.com's approach to domain protection and business acquisition.

Key Points:

• Domain Protection Strategy:

  • Purchase core domain (egg cartons.com)
  • Acquire 100+ similar domain variations
  • Include misspelled versions of main domain
  • Strategically purchased over years to protect market position

• Business Characteristics That Made It Attractive:

  • Profitable since 2001
  • High barrier to entry due to domain portfolio
  • Simple enough operations for new owner
  • Stable historical cash flows
  • Could serve as collateral for bank financing

• Current Business Evolution:

  • Transformed from pure egg company to specialty packaging
  • 40% of business now unrelated to eggs
  • Serves major brands (Boeing, SpaceX, Disney, Madison Square Garden, Crayola)
  • Focuses on protection and separation packaging needs

• Acquisition Structure:

  • 75% bank debt
  • 25% seller's note
  • No money down required
  • Revenue less than $50M