Tiered Retreat Model

Shaan proposes creating two tiers of entrepreneurial retreats - an exclusive small format and a larger format event. Both focus on bringing together entrepreneurs but target different segments and scales.

Key Points:

  • Exclusive Tier (20-25 people)

    • Limited to high-achieving "hitters only" entrepreneurs
    • Very selective guest list where everyone has a significant claim to fame
    • Intimate setting focused on deep connections
    • 1-2 events per year
    • May reduce size further to 15 people
  • Larger Format Tier (200-500 people)

    • Target audience: Successful but not ultra-high-net-worth entrepreneurs
    • Qualification: Must have made their first million
    • Must be familiar with podcast culture and get the vibe
    • Less intimate but maintains cultural alignment
    • Functions more like a traditional retreat
  • Common Elements

    • Focus on activities and shared experiences
    • No traditional networking or conference format
    • Built around podcast community culture
    • Website: mfmcamp.com to handle applications and showcase past events
  • Business Model

    • People apply to attend
    • Keep exclusive tier very selective
    • Leverage existing podcast audience and community
    • Partner with brands for sponsorship (like Nike/KD providing shoes)
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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