Tiered Retreat Model
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Shaan proposes creating two tiers of entrepreneurial retreats - an exclusive small format and a larger format event. Both focus on bringing together entrepreneurs but target different segments and scales.
Key Points:
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Exclusive Tier (20-25 people)
- Limited to high-achieving "hitters only" entrepreneurs
- Very selective guest list where everyone has a significant claim to fame
- Intimate setting focused on deep connections
- 1-2 events per year
- May reduce size further to 15 people
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Larger Format Tier (200-500 people)
- Target audience: Successful but not ultra-high-net-worth entrepreneurs
- Qualification: Must have made their first million
- Must be familiar with podcast culture and get the vibe
- Less intimate but maintains cultural alignment
- Functions more like a traditional retreat
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Common Elements
- Focus on activities and shared experiences
- No traditional networking or conference format
- Built around podcast community culture
- Website: mfmcamp.com to handle applications and showcase past events
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Business Model
- People apply to attend
- Keep exclusive tier very selective
- Leverage existing podcast audience and community
- Partner with brands for sponsorship (like Nike/KD providing shoes)
47:04 - 49:08
Full video: 01:20:48SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.