Yes Theory YouTube Origins
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Sam Parr shares how the popular YouTube channel "Yes Theory" got its start through Elizabeth Murdoch's media company.
"The week The Hustle launched, I got a call from Elizabeth Murdoch. She goes 'Hi this is Elizabeth Murdoch' and I knew right away who that was - Rupert's daughter, the owner of Fox. She saw my blog post and thought what I was doing was cool.
She had launched this company called Vertical Networks and negotiated a deal with Snapchat to make content for them. She wanted to fund me to make content, but I turned it down because I didn't want to move and had a girlfriend.
So they found someone else - these 3 guys who started Yes Theory. Their whole idea was doing crazy things - they'd meet someone on the streets of Venice, this cute girl, and be like 'Hey do you want to go to Rome right now?' Or they'd get in an Uber and say 'Hey Uber driver, do you want to go to Hawaii this second? We'll go and just leave your car there, we'll pay for everything.'
They started with simple things like skydiving and bucket lists, then escalated to going to the most remote places on Earth for 24 hours or living on islands with people who had never seen white people before. That's how Yes Theory began - as one of these Snapchat shows funded by Elizabeth Murdoch's company."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.