Ephemeral Tattoo Business

Ephemeral Tattoo offers biodegradable tattoos that naturally fade away after 12-15 months, creating a temporary alternative to permanent tattoos. The company has raised $20M to expand operations and develop colored ink options.

Key Points:

• Product Innovation:

  • Uses biodegradable ink compatible with normal tattoo guns
  • Tattoos last 12-15 months before fading away
  • Currently only black and white, developing colored options

• Business Model:

  • $20 deposit reservation system
  • Has $1M in pre-booked reservations
  • Operating own tattoo studios in LA and New York
  • Planning to expand to more locations

• Market Opportunity:

  • Expands addressable market 3-4x by offering non-permanent option
  • 21,000 tattoo parlors in US (potential distribution channel)
  • Alternative distribution strategy could be selling ink to existing parlors

• Current Limitations:

  • Only black and white options available
  • Limited to outline designs (no shading)
  • Limited studio locations
  • Backlog of reservations they need to fulfill

• Value Proposition:

  • Lower commitment than permanent tattoos
  • Allows customers to try designs before getting permanent versions
  • Uses real tattoo process vs temporary sticker alternatives