Hustle Newsletter Journey
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Sam Parr shares the evolution of The Hustle from a conference business to a major newsletter.
"When I started The Hustle, it was this conference business. Most people were like 'conference - okay, immediately a lot of work, seasonal, doesn't get that big, who cares?' You have $200 tickets to your conference, and if your product gets rained out, it's not good.
But then we were using content to drive ticket sales, and I thought maybe I should just do this content thing through a newsletter. Even that seemed small - people were making flying cars and Uber, and I'm doing a newsletter? It couldn't possibly be big. Newsletters were just seen as personal things people send out to their 50 friends.
We figured it out as we went along. Now people are constantly pitching me saying 'I want to build the next Hustle' - even Shaan with Milk Road was a Hustle copier after making fun of me for doing a newsletter back in the day. He didn't invest because he didn't think it would get huge.
The Hustle is now very close to crossing 3 million subscribers. We sold to HubSpot when we were around 4 years old. When they wanted a 5-year projection during the acquisition, I couldn't even comprehend planning that far ahead. I didn't even know if I'd still be interested in it that long."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.