Creator Exit Problem
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Steph Smith discusses the concerning aspects of BitCloud's creator coin platform, particularly focusing on the challenges and risks around creator participation and platform exit. She emphasizes that while the platform shows initial promise, there are significant structural issues that need addressing.
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Current Platform Structure Issues:
- No exit mechanism exists for withdrawing money
- Platform is designed to only go up in price currently
- No clear process for creators to end their participation
- Lack of regulation and verification systems
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Identity and Verification Concerns:
- Platform allowed impersonation of creators
- Took down fake accounts without proper identity verification
- Initial seeding of 15,000 accounts was potentially illegal
- Need for proper opt-in and verification systems
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Reputation Trading Risks:
- Creates perverse incentives around creator reputations
- Possibility of reputation manipulation for financial gain
- No protection against shorting or betting against creators
- Unclear what happens to coin value if creator exits
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Platform Improvements Needed:
- Must be fully opt-in with clear terms
- Needs transparent marketing about what people are buying
- Should clearly define what holders get with creator coins
- Requires clear guidelines for creator exit scenarios
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Creator Risk Exposure:
- Platform offloads risk onto creators
- Creators' reputations are at stake
- Audience trust could be damaged if coin value drops
- No clear protection for creators or their communities
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Current Growth Phase Concerns:
- Platform is in "exciting growth stage" with limited downsides
- Real challenges will emerge when negative scenarios occur
- Current success stories may not reflect long-term reality
- Need to think beyond initial growth phase
09:08 - 09:30
Full video: 01:17:16SS
Steph Smith
Steph Smith is the host of the a16z podcast, focused on highlighting the most important trends within technology. Before joining Andreessen Horowitz, Steph led HubSpot's Creator Program, including their growing Podcast Network. She was also a writer for the Hustle.