Charity Purchase Redirection

A platform that coordinates and verifies charitable giving by allowing people to skip small purchases (like coffee) and redirect that money to save lives in impoverished areas, with transparent tracking of impact.

Key Points:

  • Core Problem to Solve:

    • People would skip small purchases to save lives
    • Current systems lack coordination and verification
    • Need certainty that money reaches intended recipients
    • Need to see actual results of contribution
  • Platform Features:

    • Easy way to skip everyday purchases
    • Direct transfer of saved money to causes
    • Verification system for money reaching destination
    • Visible results/impact tracking
    • Group coordination for collective impact
  • Key Success Factors:

    • Make it very easy for people to participate
    • Ensure money actually reaches intended recipients
    • Show clear results of contributions
    • Create gratification loop to encourage repeat participation
  • Impact Goal:

    • Connect privileged consumers with life-saving opportunities
    • Turn small daily purchase decisions into meaningful impact
    • Scale coordination of many small contributions into significant aid

The idea focuses on solving the coordination problem between willing donors and those in need, with emphasis on verification, transparency, and visible impact to drive continued participation.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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Restaurateur
E-commerce