Internet Fame Pricing Differences

Nathan Barry shares his experience with how different types of customers approach pricing negotiations at ConvertKit, contrasting "internet famous" people with traditionally famous celebrities.

• Traditional Celebrities vs Internet Influencers:

  • Celebrities like Tim McGraw and Arnold Schwarzenegger:

    • Pay full price without complaint
    • Accept the value proposition without negotiation
    • Show professional respect for the business model

  • Internet Influencers:

    • Often expect free services
    • Try to leverage their online presence for discounts
    • Use their "fame" as a negotiating tool

• Nathan's Business Philosophy:

  • Maintains firm pricing regardless of customer status
  • Respects customers who understand and accept the value proposition
  • Separates "internet famous" from "actually famous" in business dealings

• Notable Example:

  • Arnold Schwarzenegger:
    • Promotes his newsletter on mainstream platforms like Jimmy Kimmel
    • Pays full price for the service
    • Benefits from traditional media exposure

• Business Model Synergy:

  • When ConvertKit customers cross-promote:
    • Example: Tim Ferriss linking to Arnold's list added 40,000 subscribers
    • Creates organic growth between customers
    • Increases revenue without additional marketing costs

This perspective shows how traditional celebrities often demonstrate more professional business behavior than internet personalities, despite having potentially larger platforms and influence.