Senior Facilities Target $6K+

A lead generation business targeting high-ticket industries where customers have significant lifetime value and businesses are willing to pay premium rates for qualified leads.

Core Strategy:

• Validate lead value first by:
  • Contact existing lead gen sites to determine their buying price
  • Reach out directly to target companies to understand their lead acquisition costs
• Test lead acquisition costs through ads before scaling
• Focus on industries where customer lifetime value is high (calculated by purchase price × frequency × market size)

Target Industries:

• Senior Living Facilities
  • Average customer pays $6k/month
  • Average 2-year stay ($144k lifetime value)
  • Facilities willing to pay thousands per qualified lead
• Construction/Home Services
  • Pool construction ($50k+ projects)
  • Moving companies
  • Companies often lack SEO expertise
• Mental Health Triage Facilities
  • Emerging market with low competition
  • High-value service
  • New type of care facility

Lead Generation Methods:

• Create educational content to attract organic traffic
• Use targeted ads on Facebook and Google
• Build landing pages with email capture
• Implement quick qualification questions
• Focus on geographic targeting for local services

The key is targeting industries where:

• Purchase price is high
• Customer lifetime value is significant
• Businesses lack marketing expertise
• Competition for leads is manageable