Hydroponic Succulent Walls
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A business opportunity identified from 1-800-Flowers' annual report showing growing demand for succulents among millennials, particularly for innovative plant display systems.
Key Points:
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Market Validation:
- 1-800-Flowers reported succulents as fastest growing trend among millennial consumers
- Company gets 5 million monthly website visitors
- Peaks during Valentine's Day and Mother's Day
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Key Business Problems to Solve:
- 1-800-Flowers struggles with:
- Revenue concentrated around holidays
- Most profit comes from vases, not flowers
- Need for regular, non-holiday purchases
- 1-800-Flowers struggles with:
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Product Solution:
- Wall-mounted succulent plant system
- Features hydroponic self-watering technology
- Allows vertical plant display
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Business Opportunity:
- Combines growing succulent trend with innovative display
- Addresses need for regular plant purchases
- Multiple companies launched from this concept raised millions in funding
- Bloomscape mentioned as example
- Other companies created artist-designed and state-themed pots
The idea came from analyzing annual reports, traffic data, and identifying gaps in current market offerings to create an innovative solution in the growing succulent market.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.