Savage It Execution

A discussion about the concept of "savaging it" - an aggressive execution strategy that prioritizes speed and volume over perfection, illustrated through business examples.

Core Concept of "Savaging It"

• Originated from childhood eating habits - quickly consuming food without concern for neatness
• Business application: Rapidly executing and scaling when something works
• Focus on speed and volume rather than perfection
• Embraces imperfection for the sake of rapid growth

Key Success Example: Parcast Media Company

• Founded by Max Cutler at age 27
• Bootstrapped the company
• Achieved in 3 years:
  • Built 40 weekly shows
  • Generated 100M+ downloads
  • Sold to Spotify for $50M cash + $50M earnout
  • Grew to 150 staff (75 voice actors)

Parcast's "Savage It" Strategy

• High volume content production
  • Produces one show per day
  • Focuses on true crime genre
  • Uses simple format: book summaries read by voice actors
• Minimal social media presence
  • Only 20k Twitter followers
  • 36k Facebook followers
  • 50k Instagram followers
• Dominated through SEO/discoverability
  • Used straightforward show names (e.g., "Serial Killers")
  • Focused on search optimization over social presence

The Hustle's Similar Approach

• Prioritized quantity of blog posts over perceived quality
• Philosophy: "Our quality is quantity"
• Focused on operational efficiency to produce high volume
• Treated content production as a manufacturing process

Benefits of "Savaging It"

• Faster market penetration
• Rapid scaling
• Quick validation of business model
• Ability to capture market share through volume
• Less perfectionism blocking progress