Military Spouse VA Business
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A virtual assistant company called Squared Away that specifically hires military spouses as VAs, leveraging their perceived trustworthiness and positive attributes while helping provide flexible work opportunities to military families.
Key Points:
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Target Workforce:
- Military spouses exclusively
- Based in America
- English-speaking professionals working from home
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Unique Value Proposition:
- Marketed as "the best company perk" - personal assistance for entire teams
- Leverages positive attributes associated with military spouses:
- Loyal
- Organized
- Trustworthy
- Patriotic
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Branding & Positioning:
- Strong emotional connection through military family imagery
- Positions service as supporting military families
- Differentiates from typical outsourced VA services (Philippines/India call centers)
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Service Structure:
- Entry tier starts at $200 for 5 hours
- Focuses on personal assistance services
- Positions as employee perk rather than just outsourcing
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Target Market:
- Companies looking to provide premium VA services as employee benefits
- Businesses wanting reliable, US-based virtual assistance
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.