Marketing Funnel Layers

A breakdown of Miss Excel's successful marketing funnel strategy that generates millions in revenue through viral content and enterprise sales.

Top of Funnel Strategy

• Uses TikTok as primary viral content platform
  • Quick, snack-sized videos with music overlays
  • High-energy, engaging content style
  • Focuses on Excel tutorials in an entertaining format
• Content creation approach
  • Focuses on "energetics" and getting in right mindset
  • Aims to create magnetic presence
  • Emphasizes energy transmission over pure strategy
  • Creates content when feeling inspired/viral potential

Middle of Funnel Conversion

• Runs "high energy Excel parties" (webinars)
  • Designed to deepen engagement
  • Converts viral audience into more serious prospects
  • Creates interactive learning environment
• Focuses on maintaining energy and excitement
• Attracts corporate decision makers

Bottom of Funnel (Enterprise Sales)

• Converts webinar attendees into large corporate deals
• Examples of enterprise deals:
  • 1,500 seat purchases for single companies
  • Custom training for 25,000+ employee organizations
  • Corporate training programs
• Customization strategy
  • Takes existing content
  • Adds company branding/terminology
  • Charges premium for enterprise versions

Revenue Model

• Projected to reach $25-100M annual revenue
• Works only 15 hours per week
• Combines individual course sales with large enterprise deals
• Leverages corporate training budgets
• Creates recurring revenue through annual training programs