Import Export Business Framework
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A framework for generating business ideas by either creating tools you wish existed (import) or selling internal tools to others (export).
Core Framework Definition
-
Import: Build something you wish existed while working at a company
- If your company would pay for it, others likely would too
- Identifies real market needs from firsthand experience
-
Export: Take internal tools/systems and sell them externally
- Example: Slack started as an internal tool before becoming a product
- Validates product-market fit since it solved a real problem internally first
Key Examples
- YC's Investor Directory
- Internal tool tracking investor reviews and information
- Paul Graham noted it's one of YC's most valuable internal products
- Could be "exported" as Yelp-like platform for investor reviews
- Would require verified interactions for credibility
- Could overcome chicken/egg problem through focused startup community
Implementation Strategy for Export Model
- Start by identifying valuable internal tools
- Validate if other companies have similar needs
- Consider how to scale/generalize the solution
- Focus on tools that solved clear business problems
- Look for opportunities where companies currently lack good solutions
Benefits of This Framework
- Built-in product validation
- Clear understanding of user needs
- Real usage data before going to market
- Proven value proposition
- Natural initial customer base
The framework emphasizes building things that are already proven valuable in real business contexts rather than theoretical solutions looking for problems.
45:42 - 47:09
Full video: 01:15:56SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.