Import Export Business Framework

A framework for generating business ideas by either creating tools you wish existed (import) or selling internal tools to others (export).

Core Framework Definition

  • Import: Build something you wish existed while working at a company

    • If your company would pay for it, others likely would too
    • Identifies real market needs from firsthand experience
  • Export: Take internal tools/systems and sell them externally

    • Example: Slack started as an internal tool before becoming a product
    • Validates product-market fit since it solved a real problem internally first

Key Examples

  • YC's Investor Directory
    • Internal tool tracking investor reviews and information
    • Paul Graham noted it's one of YC's most valuable internal products
    • Could be "exported" as Yelp-like platform for investor reviews
    • Would require verified interactions for credibility
    • Could overcome chicken/egg problem through focused startup community

Implementation Strategy for Export Model

  • Start by identifying valuable internal tools
  • Validate if other companies have similar needs
  • Consider how to scale/generalize the solution
  • Focus on tools that solved clear business problems
  • Look for opportunities where companies currently lack good solutions

Benefits of This Framework

  • Built-in product validation
  • Clear understanding of user needs
  • Real usage data before going to market
  • Proven value proposition
  • Natural initial customer base

The framework emphasizes building things that are already proven valuable in real business contexts rather than theoretical solutions looking for problems.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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