Twitter Connects Business Operators

Sean Frank shares his perspective on building businesses around trends and how to succeed in growing markets. He emphasizes the advantage of riding emerging trends and the importance of pivoting to stay relevant as markets evolve.

On Building Businesses Around Trends

• Leverage growing markets:

  • "You create a product in a trend because that's the best way to grow is in a growing market"
  • "You can be average in a growing market and grow very very fast"
  • "I was an average operator when Facebook ads were growing and that's why my business grew"

• Adaptation is key to longevity:

  • When trends start to fade, pivot to related categories
  • "Once you get some sort of success it's pivoting"
  • Example: "If I was in the bone broth business I would have told them like hey we have to do fucking protein focused bone broths or bone bars"
  • "Then I'd be in the bars business then it'd be like we gotta do bone supplements"

• Current trend opportunities:

  • "No screen time" products are a major emerging trend
  • Creatine is another significant trend for the next 2-3 years
  • "If you can do a no screen time creatine crochet kit something fucking you'll figure it out"

• Real-world success example:

  • The Wubbles - a crocheting product company
  • "When I met them they might've been doing $10,000,000 a year like in two years they've gone from 10 to probably $150,000,000 in revenue"
  • "This will be a billion dollar exit because they're so fucking good at it"
  • Taps into the "movement against screen time which is like a big trend"

• Career path recommendation:

  • "If you're listening to this and you're thinking like okay I'm not washed out I wanna try e-commerce I highly recommend getting into services first"
  • "Learn how to make money on the internet via services"
  • "You'll make your first million dollars delivering good value to people"
  • Then find and capitalize on fast-emerging trends