Copywriting Through Rewriting
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A method for mastering persuasive copywriting through deliberate practice of studying and replicating great writing.
Core Practice Method
- Print out high-quality examples of writing you admire
- Movie scripts
- Blog articles
- Successful copy
- Copy the text word-for-word by hand
- Practice for 1 hour every day
- Maintain this practice for 6 months
Why This Works
- Similar to learning music by playing others' pieces
- Helps internalize the "texture of greatness"
- Allows you to understand patterns and structures
- Builds muscle memory for writing style
End Goal
- Learn from multiple sources
- Synthesize different styles
- Develop your own voice by combining learned elements
- Achieve proficiency through consistent practice
This framework comes directly from Sam Parr's explanation of how to improve copywriting skills through deliberate practice and immersion in great writing examples.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.