High School Poll App

A viral social app targeting high school students that uses anonymous polling and strategic geographic rollouts to achieve rapid growth, monetizing through premium subscriptions to see who voted for you.

Key Points:

• Core Product:

  • Anonymous polling app where users vote on superlatives about their peers
  • Questions like "who has the best smile" or "who would you trust to bail you out"
  • Users can see they received votes but must pay to see who voted

• Monetization:

  • $6.99 weekly subscription ($28/month) to see who voted for you
  • Converting roughly 4% of users to paid subscribers

• Launch Strategy:

  • Geographic targeting starting with specific high schools
  • Create Instagram accounts for each school (e.g., "crush_archipelago_high")
  • Follow students with "class of 2022" in their bios
  • Keep account private to build anticipation
  • Launch coordinated reveal at school dismissal time

• Growth Metrics:

  • K-factor of 2 (each user brings in 2 more users)
  • Reached 1 million daily active users in ~7 days
  • Users answering 3.2 million polls per hour
  • Hit $1 million in sales within ~10 days
  • Reached #1 in App Store above TikTok, Instagram, Facebook

• Key Success Factors:

  • Reliable testing environment (high schools as controlled networks)
  • Focus on viral coefficient over retention
  • Quick iteration and rebranding when faced with challenges
  • Self-funded with small engineering team (4 engineers)