Mobility Training Subscriptions

A subscription-based mobility and flexibility training platform that uses diagnostic tests to assess people's mobility levels and prescribe targeted solutions. The business leverages the growing trend away from heavy weight training toward mobility/flexibility training, following successful models like Tom Brady's TB12 program.

Key Components:

• Diagnostic Tests:

  • Simple mobility assessments that go viral (e.g., ground-to-standing test)
  • Shoulder flexibility measurements
  • Tests that give people immediate feedback on their mobility level
  • Score-based system that compares results to age groups

• Training Platform:

  • Monthly subscription model ($100/month range)
  • Daily 30-minute guided stretching/mobility sessions
  • Video-based instruction with countdown timers
  • Focus on non-yoga positioning to appeal to broader audience

• Revenue Streams:

  • Core subscription app
  • Physical products:
    • Monkey foot (weighted boot for exercises)
    • Slant boards
    • Training equipment

• Market Positioning:

  • Alternative to traditional strength training
  • Appeals to both men and women
  • Positions as "mobility training" rather than yoga
  • Targets people focused on longevity and injury prevention

• Distribution:

  • Social media content (particularly TikTok and Instagram)
  • Viral mobility tests as marketing tool
  • Leverage existing platforms like Trainerize for quick launch

The model follows successful examples like "Knees Over Toes Guy" and "The Ready State," which have proven market demand for mobility-focused training programs.