IP Licensing Revenue Balance

A discussion on how to leverage existing IP and create successful live entertainment experiences, particularly focusing on children's entertainment and live shows.

Key Revenue Examples

• Cirque du Soleil
  • $1 billion annual revenue
  • 10% of Las Vegas tourists attend shows
  • 10 million ticket sales per year
• Combined Entertainment Portfolio
  • Blue Man Group: 2 million additional tickets
  • VStar Entertainment: 2 million additional tickets
  • Total: 14 million tickets sold annually

Live Entertainment Business Model

• Show Development Strategy
  • Create one high-quality show
  • Tour it extensively (1000+ shows)
  • Replace actors with lower-cost talent over time
  • Focus on repeatable, scalable formats

IP Licensing Opportunities

• Converting existing IP to live shows
  • YouTube content (e.g., Blippi)
  • TV shows
  • Religious content ("greatest free IP")
  • Generic topics (dinosaurs, science)

Show Economics (Blippi Example)

• Venue capacity: 2,000-3,000 seats
• Ticket pricing: $60-90 per seat
• Multiple shows per weekend (4-8 shows)
• Revenue potential: ~$800k per weekend
• Additional revenue from merchandise and concessions

Success Factors

• Quality production values
• Kid-friendly format (1-hour shows)
• Strong word-of-mouth marketing through parent networks
• Interactive elements for audience engagement
• Merchandise opportunities
• Multiple shows per location to maximize venue efficiency

Market Trends

• Growing demand for live experiences
• Digital world driving increased interest in in-person events
• Strong potential in:
  • Music festivals
  • Plays and musicals
  • Interactive experiences
  • Family entertainment