Zoomer Privacy Attitudes
Share
Shaan Puri and Sam Parr discuss the evolving landscape of privacy-focused products and services, particularly noting how different generations view privacy concerns. They analyze examples like DuckDuckGo and Hey.com to illustrate the growing market for privacy-focused alternatives to mainstream services.
-
Privacy Concerns Are Growing:
- People care more about privacy now than before
- Multiple privacy breaches and tech scandals have eroded trust
- The "pendulum is swinging" towards increased privacy awareness
-
Market Dynamics for Privacy Products:
- Need large-scale, widely-used products to succeed
- Only 1-2% of users typically value privacy enough to switch
- Can build billion-dollar companies with small market share of huge markets
- Examples:
- DuckDuckGo: 62M queries/day vs Google's 3.5B
- Hey.com: Email privacy alternative
- Superhuman: Premium email ($30/month)
-
Generational Differences:
- Question about whether Zoomers (22 and younger) care about data privacy
- Zoomers described as "conscientious group of people"
- Older people becoming more privacy-focused with age
- Trending toward libertarian mindset
- Growing distrust in institutions
-
Privacy Market Evolution:
- Previously people would easily trade privacy for free services
- Now seeing increased willingness to pay for privacy
- Privacy concerns stack up over time
- Each privacy breach increases awareness and concern
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.