Platform Size Limits Growth

Kaitlyn (Amaranth) shares insights about platform dynamics and growth potential across different social media platforms, particularly comparing Twitch to other platforms like YouTube. Her perspective comes from being one of the top creators on multiple platforms.

Key Points:

• Platform Size and Growth Limitations:

  • Twitch has fundamental growth limitations due to its smaller user base
  • YouTube reaches significantly more people even with similar content/model
  • Twitch lacks an effective discovery system for new creators
    • "It has no discovery system that makes any sense"
    • Getting recommended requires existing viewers
    • New creators should focus elsewhere first

• Platform Strategy for Growth:

  • Better platforms for new creators:
    • YouTube Shorts
    • Instagram Reels
    • TikTok ("really easy to grow on compared to others right now")
  • Multi-platform approach is crucial:
    • Started on multiple platforms simultaneously in 2016
    • Leveraged less saturated market conditions
    • Grew alongside platforms as they expanded

• Content Distribution:

  • Cross-platform content sharing is essential
  • Make content efficient by sharing across multiple platforms
  • Build audience first on discoverable platforms before Twitch
  • Use Twitch as a "billboard that pays me" rather than primary growth channel

• Timing Matters:

  • Entered social media space in 2016 before oversaturation
  • Benefited from less competition when "everyone wants to be an influencer"
  • Early platform adoption provided significant advantages

This perspective emphasizes the importance of understanding platform dynamics and strategically choosing where to focus growth efforts based on platform capabilities and audience reach rather than just potential earnings.