Door-to-Door Sales Tactics

A detailed breakdown of door-to-door sales techniques and strategies, based on real experiences from successful entrepreneurs and salespeople.

Core Door-to-Door Sales Techniques

  • Initial Approach

    • Stand at 45-degree angle from peephole to appear less threatening
    • Don't look directly into door when knocking
    • Creates more comfortable first impression for homeowner
  • Building Trust

    • Mention speaking with neighbors to establish credibility
    • Use same-day follow-ups to become familiar
    • Second interaction makes you less of a stranger
    • Focus on building genuine rapport rather than manipulation

Sales Process Components

  • Training Elements

    • Required reading of 7 classic self-help books
    • Practical training with door frame and actor simulations
    • Practice handling different customer reactions
    • Learn to handle rejection professionally
  • Time Management

    • Start early (9 AM)
    • Work full days (until 9 PM)
    • Systematic neighborhood coverage
    • Schedule same-day follow-ups strategically

Key Success Factors

  • Persistence

    • Handle constant rejection
    • Maintain positive attitude
    • Keep working despite difficulties
  • Relationship Building

    • Convert strangers to friendly contacts
    • Focus on genuine connections
    • Maintain long-term relationships with customers
    • Turn customers into advocates

Business Impact

  • Develops critical skills

    • Hard work ethic
    • Sales ability
    • Building rapport
    • Handling rejection
    • Persistence
  • Career Value

    • Creates strong foundation for business success
    • Builds confidence in selling
    • Develops people skills
    • Teaches determination
01:02:01 - 01:15:06
Full video: 01:18:56
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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