Man Month Challenge

A 30-day challenge designed to help men embrace traditional masculine values through physical and mental challenges.

Core Philosophy

  • Not about being well-rounded - focused on being "a man"
  • Emphasis on "handling business" in all aspects of life
  • Goal is to "harden up" participants through daily challenges
  • Should be difficult enough that others think "you're crazy" for doing it

Challenge Components

Physical Challenges

  • Cold showers every morning
  • 100 push-ups immediately upon waking
    • Must complete full amount even if late
    • No excuses or modifications allowed
  • Considering adding more physical components to increase difficulty
    • Current physical challenges deemed "too easy"
    • Looking to match difficulty level of programs like "75 Hard"

Mental/Social Challenges

  • Daily tough conversations
    • Could be expressing appreciation
    • Addressing avoided confrontations
    • Being honest about feelings
    • Building emotional courage

Program Structure

  • 30-day commitment
  • No cost to participate
  • Not a paid program - it's a movement
  • Binary participation: "you're either in or out"
  • May include social media component
    • Sharing results
    • Using hashtags to build community
    • Creating accountability

Key Principles

  • Must be challenging enough that others think it's crazy
  • Cannot be reasonable or easy
  • Focus on progress and growth
  • Builds mental and physical toughness
  • Emphasizes taking action over planning
  • Creates accountability through community
01:02:38 - 01:04:49
Full video: 01:08:34
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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