Hampton Branding Investment ROI
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I don't see a story in the transcript about Hampton's branding ROI or a $15-20k overseas branding investment. While Hampton is mentioned briefly in the transcript, there are no specific details about its branding costs or ROI. The discussion about Hampton mainly focuses on Sam Parr's early efforts to recruit members and figure out the positioning, but doesn't include details about branding investments.
The closest relevant quote is when Sam says: "before I launched Hampton I paid an agency I found an awesome agency overseas so it was like I think 15 or $20 and we did a whole branding thing and I'm like I can't believe I'm doing this and it was totally worth it"
However, this doesn't provide enough detail to construct a complete story about the ROI or specifics of the branding investment.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.