AI Music Curators Needed
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Emmett describes an opportunity in AI-generated music where human curation and direction will become increasingly valuable as AI makes music creation more accessible. The value shifts from technical music creation to taste-making and creative direction.
Key Points:
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AI's Role in Music Creation:
- AI will deskill the technical process of creating music/sounds
- Can generate thousands of variations quickly
- Current AI music quality still needs improvement
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New Value Creation Opportunity:
- Similar to Rick Rubin's role as a producer/curator
- Focus on giving explicit, exact feedback
- Help shape and direct the AI-generated content
- Mine and discover the best outputs from many options
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Key Skills Required:
- Ability to curate and select the right pieces
- Talent for directing the creative process
- Good judgment and distinction between options
- Capability to shape music in the right direction
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Market Dynamic:
- Different set of people will become optimal at this role
- Shifts value from technical creation to taste-making
- Need to direct infinite possibilities toward specific outcomes
The core opportunity is becoming the human curator/director who can effectively guide and shape AI-generated music, rather than focusing on the technical aspects of music creation.
Emmett Shear
Co-founded Justin.tv, which evolved into Twitch, the world's largest video game streaming platform. Led Twitch as CEO until March 2023, overseeing its growth and acquisition by Amazon in 2014.
Now serves as CEO of OpenAI, focusing on AI ethics and transparency in the tech industry.