Excel Courses Top Sellers

A creator built a highly profitable Excel training business by leveraging social media, particularly TikTok, to teach Excel skills through engaging short-form content. The business scaled to 6-figures monthly revenue with minimal overhead.

Key Points:

• Content Strategy:

  • Uses TikTok as primary platform for viral, snackable Excel tutorials
  • Creates high-energy, music-overlaid content in 10-second formats
  • Branded herself as "Miss Excel" to own the Excel education space

• Revenue Streams:

  • Individual course sales
  • Corporate training packages
  • Custom enterprise solutions for large companies (like Target)
  • Runs "high energy Excel parties" (webinars) that convert to large corporate deals

• Business Operations:

  • Works 15 hours per week (except during course creation)
  • Minimal overhead:
    • One overseas virtual assistant ($500/month)
    • Thinkific platform ($97/month)
    • Video editor (contract basis)
    • Total monthly expenses under $2,000

• Growth Metrics:

  • Currently making 6-figures monthly
  • Has achieved $100,000+ sales days during special events
  • Working towards $1M monthly revenue goal
  • Projecting potential for $100M annual revenue

• Distribution Strategy:

  • Top of funnel: Viral social media content
  • Middle funnel: Webinars and corporate demonstrations
  • Bottom funnel: Course sales and enterprise deals