Medication Plus Lifestyle Model

A lifestyle-based fertility intervention service that helps people conceive naturally before pursuing expensive IVF treatments. The service would provide a comprehensive approach combining supplements, lifestyle changes, and environmental modifications at a fraction of IVF costs.

Key Points:

• Market Opportunity:

  • Growing fertility issues across population
  • IVF searches up dramatically since 2018
  • Current IVF costs $20-30k and is physically/emotionally demanding

• Service Structure:

  • 3-6 month subscription program
  • Several hundred dollars per month
  • Positioned as pre-IVF intervention

• Intervention Components:

  • Peptides and supplements
  • Environmental reviews and modifications
  • Lifestyle interventions
  • Hormonal support (like progesterone)
  • Stress management techniques

• Value Proposition:

  • Natural conception support
  • Much lower cost than IVF
  • Less invasive than traditional fertility treatments
  • Comprehensive approach targeting multiple fertility factors

• Target Market:

  • Couples trying to conceive
  • People wanting to avoid immediate IVF
  • Those seeking natural fertility enhancement
  • Both men and women with fertility concerns