Photo Sweatshirt Fax Campaign
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A story about how Sarah Moore used an unusual outreach strategy while trying to acquire businesses.
"While searching for businesses to buy, my response rate was awful so I started doing borderline insane things to get a reply. At one point, I took a photo of myself wearing a sweatshirt that said 'I wanna buy your business' with a massive grin, and I faxed it out to thousands of businesses a day.
To this day I run into owners who recognize me from those faxes. One of those owners is actually my neighbor now."
34:37 - 34:48
Full video: 38:14SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.