Rules Changers are Game Changers

Shaan Puri believes that rule changes can be significant catalysts for innovation and new business opportunities, particularly in the financial sector. He sees the recent Fidelity rule change allowing trading accounts for 13-17 year olds as a potential game-changer that could lead to new products and services targeting young investors.

Key Points:

• New Market Opportunity:

  • Fidelity's rule change opens up trading accounts to 13-17 year olds
  • Creates a new cohort of young investors

• Potential for Innovation:

  • Need for financial education tools tailored to teens
  • Opportunity to create engaging, fun ways to teach investing

• Product Ideas:

  • Financial education game for children
  • Fantasy sports-style app for stock trading
    • Monthly stock game with allocated budgets
    • Daily updates and trading news
    • Potential for millions of users

• Business Model Possibilities:

  • Free version to attract users
  • Premium features for advanced metrics or saved history
  • Valuable leads for upselling to real trading platforms

• Long-term Strategy:

  • Acquiring young users cheaply
  • Building brand loyalty as users grow older and increase net worth

• Ethical Considerations:

  • Potential concerns about targeting young users
  • Importance of responsible product design and good intentions

• Comparison to Other Industries:

  • Similar to YouTube and Instagram creating versions for kids
  • Strategy to acquire users early and retain them long-term