Facebook Page Market Testing

A method of testing business ideas by creating multiple Facebook fan pages to identify engaging niches with minimal investment. The strategy led to discovering the soap opera recap website opportunity that later sold for $9-10 million.

Key Testing Approach:

• Create ~30 different Facebook fan pages
• Promote pages for cents to get likes
• Test which topics get most engagement
• Measure which content gets most likes/interaction

Top Performing Niches Found:

• Right-wing politics
• Soap operas
• Wrestling
• Cars

Execution Example (Soap Opera Site):

• Chose soap operas as winning niche (avoided politics despite performance)
• Hired Midwest writer to create daily blog content
• Started simple:
  • Basic blog setup
  • Test if users would go from Facebook to blog
  • Began monetizing with Google AdSense
• Growth Pattern:
  • Started at 10¢ per day
  • Grew to $1 per day
  • Scaled up to $10+ per day
  • Eventually sold for $9-10M

Key Success Factors:

• Low cost testing methodology
• Quick validation of market interest
• Simple execution strategy
• Focus on scaling what works