VA Filters Feedback
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A discussion on how to effectively filter and process feedback, particularly for content creators and business leaders.
Core Feedback Processing System
- Use a VA (Virtual Assistant) to pre-filter all feedback
- VA summarizes into two main categories:
- Valid criticism
- Valid compliments
- Only review the summarized version instead of raw feedback
Key Principles for Handling Feedback
- Not all feedback is important or actionable
- Filter ratio: Out of 10 pieces of feedback
- 9 pieces tell you about the person giving feedback
- 1 piece provides actual insight about you/your product
- Selective response to pricing feedback
- Generally ignore pricing complaints
- Stick to predetermined pricing strategy
Common Feedback Challenges
- Feedback often creates whiplash effect
- Example: Leadership style complaints
- First complaint: "Too top-down, not enough input"
- Later complaint: "Not decisive enough, asking too much input"
- Example: Leadership style complaints
- Multiple opinions lead to decision paralysis
- Solution: Assign clear decision-makers
- Don't ask for group consensus on simple decisions
Best Practices
- Make executive decisions without seeking consensus
- Deal with consequences rather than trying to please everyone
- Focus on actionable feedback that aligns with core objectives
- Maintain consistent policies despite complaints
- Use feedback as information, not necessarily direction
When to Ignore Feedback
- When it contradicts core business strategy
- If it's about already established policies
- When feedback is clearly about the person giving it
- If implementing changes would cause operational issues
- When feedback is emotionally charged rather than constructive
39:01 - 40:57
Full video: 44:57SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.