VA Filters Feedback

A discussion on how to effectively filter and process feedback, particularly for content creators and business leaders.

Core Feedback Processing System

  • Use a VA (Virtual Assistant) to pre-filter all feedback
  • VA summarizes into two main categories:
    • Valid criticism
    • Valid compliments
  • Only review the summarized version instead of raw feedback

Key Principles for Handling Feedback

  • Not all feedback is important or actionable
  • Filter ratio: Out of 10 pieces of feedback
    • 9 pieces tell you about the person giving feedback
    • 1 piece provides actual insight about you/your product
  • Selective response to pricing feedback
    • Generally ignore pricing complaints
    • Stick to predetermined pricing strategy

Common Feedback Challenges

  • Feedback often creates whiplash effect
    • Example: Leadership style complaints
      • First complaint: "Too top-down, not enough input"
      • Later complaint: "Not decisive enough, asking too much input"
  • Multiple opinions lead to decision paralysis
    • Solution: Assign clear decision-makers
    • Don't ask for group consensus on simple decisions

Best Practices

  • Make executive decisions without seeking consensus
  • Deal with consequences rather than trying to please everyone
  • Focus on actionable feedback that aligns with core objectives
  • Maintain consistent policies despite complaints
  • Use feedback as information, not necessarily direction

When to Ignore Feedback

  • When it contradicts core business strategy
  • If it's about already established policies
  • When feedback is clearly about the person giving it
  • If implementing changes would cause operational issues
  • When feedback is emotionally charged rather than constructive
39:01 - 40:57
Full video: 44:57
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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