Multi-Language Content Strategy

Reed discusses how they're using multi-language dubbing and localized marketing to expand their chocolate business (Feastables) globally. The strategy leverages existing content and adapts it for specific regional markets to drive international growth.

Key Points:

• Multi-Language Content Strategy:

  • Currently dubbing content in 16 different languages
  • Includes Japanese, French, Hindi, and others
  • Uses voice actors familiar to local markets (e.g., Naruto's voice actor for Japanese content)

• Regional Marketing Approach:

  • Customize marketing messages for specific regions
  • Replace generic retail callouts (Walmart/Target) with local store references (e.g., 7-11 in Japan)
  • Create region-specific distribution strategies

• Target Markets:

  • Asia: Identified as huge potential market
  • Middle East: Currently one of their highest-growing markets
  • Working on distribution points for each region

• Implementation Strategy:

  • Upload video content with region-specific dubs
  • Localize call-to-actions for each market
  • Focus on building local retail partnerships
  • Planning rollout over next 12-18 months

• Business Impact:

  • Creates global market opportunities
  • Allows for targeted regional growth
  • Leverages existing content for multiple markets
  • Builds international brand presence