Communication Overhead Doubles

A discussion on how communication overhead increases exponentially as companies grow, making it harder to maintain efficiency and alignment.

Core Communication Scaling Problem

  • For every double in employee count, communication requirements square (non-linear increase)
  • Going from 1 to 2 people usually increases productivity
  • Going from 2 to 3 people introduces first communication overhead:
    • No longer does everyone know everything
    • Need to start having meetings
    • Information sharing becomes necessary

Real World Examples: FTX vs Traditional Tech Companies

  • FTX built $30B company with only:

    • 200 total employees
    • 25-30 software engineers
    • First year product built by just 2 engineers
  • Traditional tech companies (like Facebook/Google):

    • Employ "order of magnitude more people than needed"
    • Have 50,000+ employees when they could operate with 5-30x fewer people
    • Suffer from coordination problems and diffusion of responsibility

Why Companies Over-hire

  • Power consolidation techniques

    • More direct reports = higher pay
    • Incentivizes creating layers of management
    • Promotes hiring to increase perceived importance
  • Cultural decay from rapid growth

    • New employees have less time to learn culture before teaching others
    • At 50% growth: Can still mentor effectively
    • At 300% growth: Employees only have 4 months to learn before teaching others

Problems That Emerge From Over-hiring

  • Coordination becomes extremely difficult
  • Diffusion of responsibility
    • When 5 people could do something, sometimes no one does it
  • Companies lower hiring bar over time
  • Average coworker experience becomes worse
  • Harder to align incentives
  • People have less sense of what others are doing

Key Insight

Companies that maintain small, high-quality teams (like FTX) can often outperform larger organizations by avoiding these communication and coordination overheads.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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