Unknown Status Reveals Stalls

A simple but powerful insight about project management: explicitly tracking "unknown status" items helps surface stalled initiatives that would otherwise slip through the cracks.

Core Concept

  • Most project trackers only show clear statuses (sent, waiting, in progress etc.)
  • Need explicit category for "I don't know what the hell is going on"
  • After 24 hours, most items start slipping towards this "black hole" status
  • Naming and tracking this status forces acknowledgment of stalled items

Why It Works

  • Creates accountability for unclear/stalled items
  • Forces "piercing clarity" back into project management
  • Prevents items from lingering in ambiguous states
  • Makes it impossible to ignore problematic initiatives

Example Status Categories

  • Sent
  • Reply received
  • Waiting for paperwork
  • Follow-up needed
  • "I don't know what's going on"
  • "I don't know why it's not moving"

Key Benefits

  • Surfaces hidden problems
  • Prevents projects from silently stalling
  • Forces regular evaluation of stuck items
  • Creates urgency to resolve unclear statuses
  • Maintains momentum on initiatives

Implementation Tips

  • Review items that slip into "unknown" status regularly
  • Don't let items stay in unknown status indefinitely
  • Use as trigger for deeper investigation of bottlenecks
  • Track how long items remain in "unknown" state
  • Take action to get clarity on stalled items

The framework emphasizes that most project management systems lack this critical "unknown" category, allowing initiatives to stall without acknowledgment. Adding it creates accountability and surfaces problems that need attention.

01:20:32 - 01:22:09
Full video: 01:33:37
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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